Top Virtual Fitness Programs in the Netherlands: Q1 2024 Performance

The first quarter of 2024 saw notable trends in the performance of top virtual fitness programs in the Netherlands, with data sourced from Sensor Tower. Here’s an overview of how the leading apps performed in terms of weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike experienced a steady increase in weekly revenue, starting from approximately $63.8K at the beginning of January and peaking at around $88.4K by the end of March. Weekly downloads also showed a consistent upward trend, growing from 7.7K in the first week of January to 10.2K in the last week of March. Active users rose from 233K to 257K over the quarter.

Fitbit: Health & Fitness had a relatively stable performance in weekly revenue, fluctuating between $17.6K and $28.5K. However, weekly downloads showed a gradual decline, starting at 2.1K and ending at 1.3K. Active users remained fairly consistent, with minor fluctuations around the 68K to 71K range.

Zwift: Ride and Run maintained a steady weekly revenue, hovering around $19K, with a slight decrease towards the end of the quarter. Weekly downloads saw a significant drop from 1.1K in the first week to just 265 by the end of March. Active users also showed a declining trend, starting at 4.9K and dropping to 3.3K.

komoot - hike, bike & run witnessed a notable increase in weekly revenue, peaking at $28.7K in the last week of March. Weekly downloads saw growth from 5.2K to 7.8K. Active users fluctuated throughout the quarter, ending at approximately 118K.

Hardlopen met Evy showed steady growth in weekly downloads, increasing from 2.9K to 2.2K. Weekly revenue also saw a general upward trend, peaking at around $14.6K by the end of March. Active users showed a slight increase, starting at 9.3K and ending at 8.6K.

For more detailed insights and data, visit Sensor Tower.